HOW WE DO IT
"Life is 10% what happens to you and 90% how you react to it."
- Charles R. Swindoll -
YaGa's plugin is implemented by the publisher and is therefore located directly on user devices, allowing for for direct, unfiltered access to device, app and user behavior data- building a more complete profile of promotion channels while maintaining user privacy.
Device Level Signals
Device level signals provide real-user behavior on each device, receiving data transitions from device sensors.
YaGa's machine learning helps determine whether users are real or not based on large data samples.
Relying on impression, click and install data at a device level provides extremely accurate behavior analysis and a better filtering to better reach the users you want.
A native solution enables in-depth device analysis and the ability of flagging even subtle abnormalities.